18+Gambling is for adults. Set a limit before you play.Need help now? National Gambling Helpline 0808 8020 133 · Safer gambling
Slots.Games
UK slot rules · Industry

Affiliate sites and the casinos behind them

Operators are responsible for their marketing affiliates, and must be able to drop one that breaks the advertising codes.

By , EditorUpdated 3 October 2026In force: In force (LCCP social responsibility code 1.1.2)How we check

The rule

Operators are responsible for anyone they contract with, including marketing affiliates. Contracts must require the third party to behave as if bound by the same licence conditions and codes, and must let the operator end the contract promptly if an affiliate breaches an advertising code. Breaches can lead to a licence review, suspension or fine.

Who it applies to

All Gambling Commission licensees

What it means for you

  • Slots Games is an affiliate: here is exactly how we make money. The casino we work with is accountable for what we publish about it, and we are held to the same codes.

Quick answers

When did this rule start?

In force (LCCP social responsibility code 1.1.2)

Who does it apply to?

All Gambling Commission licensees

Sources

  1. gamblingcommission.gov.uk/licensees-and-businesses/lccp/condition/1-1-2-responsibility-for-third-parties-all-licences
  2. gamblingcommission.gov.uk/licensees-and-businesses/guide/page/affiliates-or-third-parties